Saint Laurent - Heidi Slimane
When Hedi Slimane took over as creative director of Saint Laurent in 2012, he had never designed a women's handbag. His first design was the Saint Laurent Classic Duffle, a simple silhouette with a classic shape. The bag received mixed reviews, but it quickly became popular among celebrities. A year later, the brand released two smaller versions of the Classic Duffle. While opinions on the bag's success remain divided, it remains a symbol of early 2010s fashion and can still be found on the resale market.
Slimane's background in menswear and his experience at YSL and Dior Homme gave him a unique perspective on designing for women. The Classic Duffle was his first attempt at creating a handbag for the brand, and it received a lot of attention from fashion insiders and fans of the brand. Some loved its slouchy, cool-girl appeal, while others found it to be a lazy design for such a high-profile debut.
Despite the mixed reviews, the Classic Duffle became a hit among celebrities, which helped to boost its popularity. The smaller versions that were released later also proved to be popular, further solidifying the bag's place in fashion history. While its lasting impact is still up for debate, the Saint Laurent Classic Duffle remains a nostalgic reminder of the early 2010s handbag scene.